Monday, June 22, 2009

My Little Fashionista

Let’s be honest: living in L.A., it is hard not to shop. Fashion has not only become a pastime to many L.A. residents, but an essential part of everyday life. From Melrose to Rodeo and Robertson to 3rd Street, L.A. has it all, including my “Little Fashionista,” Rebecca Gutentag. An L.A. native, this up-and-coming designer has got it all: femme edge, a keen eye for detail and the ability to take scraps of this and that and turn them into fabulous new vintage pieces.

In these crazy economic times, it’s all about using what you have to get what you want. Rebecca has taken up the hobby of rummaging through her mother’s old – yet fabulous! – 80s outfits and reworking them into some of the most hip and modern fashion pieces around (see picture above). By re-using what she already has, she’s not only able to bring life back into what was once labeled “passé,” but she is also cutting back on her consumption (goodbye waste; helloooo reusable treasures)!

For all of you budding fashionistas out there, Rebecca recommends using leather scraps from local upholsterers, broken jewelry chains, old pins found at your local vintage store and a bit of needle and thread to create your own unique (and sustainable) jewelry!

Some of Rebecca’s favorite vintage stores include:

Resurrection LA, located at 8006 Melrose Ave., Los Angeles, CA 90046 (323) 651-5516 ( )

Jet Rag, located at 825 N La Brea Ave, Los Angeles, CA 90038 (323) 939-0528

To see more of what this little fashionista has to offer check out:

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